April 7, 2021

24 Popular Gifts B2B Firms Sent to Customers in 2020

Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research […]
March 30, 2021

Case Study: The Ogilvy-Oyster Method of Sneaky Selling

Here’s how a small shift in your content strategy can lead to big profits: “The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
March 28, 2021
time is precious

The Secret Psychological Hack for Finishing Tasks

In the 70s, researchers from the University of Denver wanted to see if people who were on time with their school assignments also had clean socks. They hypothesized that it was a sign of someone who had their life together and got things done, so they decided to conduct this experiment.
March 23, 2021
binge watching trick

How to Use this Netflix Trick to Get Binge Watchers On Your Recorded Webinars

You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two. They like what they read in the email. They click over to the page with the replay. They like the copy on that page… “This is interesting! Maybe I want to buy this… hmmm… let me click on this video…” “ARGHHH!” “Two hours long??” “No way.” They close the page. And you just lost them. Whoops. What happened? They liked what you said in the email. They really liked what you said on the page. But when they clicked the video and saw how long it was going to be, they abandoned ship. How can you fix this? A couple of thoughts… First, tell them what they’re going DISCOVER in the video. Sell the video, not the product. Let them know the video is chock full of awesome, usable information. Invoke a strong sense of curiosity as well as the feeling they will miss out if they don’t watch it. You might think of this step like a movie trailer… showing just enough of all the best bits to rivet them to the screen and make them drool for more. Second, don’t make the video two hours long. Or even one hour long. Make it about 10 minutes in length. “Wait! I can’t sell my program in 10 minutes!” You don’t have to because you’re going to use more than one video. Here’s the key… In the first video, hit the ground running and immediately give them something great such as a huge benefit and what they need to do to achieve it. Leave out the step-by-step instructions of how to do it because you’ll teach that in the paid course. Then tell them what you’re going to reveal next… And here you can either use a script that automatically brings up the second video, or if you’re not that fancy, give them the link. The end of the first video sells them on watching the second video. The end of the second video sells them on watching the third video. They are binge watching your videos, something they are accustomed to thanks to streaming services like Netflix. In each video, gently let them know that as great as this information is, paid members get the mother lode of life-changing or business-changing info. Using this method has a couple of advantages… You are hyper aware that every second of video needs to either convey great info or sell them on watching the next video. You don’t allow yourself the business-killing luxury of bring boring. And the viewer gets pulled in bit by bit, much like a seduction. Done right, there’s no way they want to miss what’s in the next video. Throughout the process, viewers are being courted into purchasing your product. Give it a try… I think your conversions will increase dramatically.
March 23, 2021
Libraries are often the last bastion of peace and quiet for many young people who find solace in a good book, away from the hustle and bustle of school life. I remember my first library experience when I was just six years old, spending all day in there reading books despite feeling trapped by the other kids that were waiting to beat me up.

First Thing You Need To Learn Is To Know Where To Look

Libraries are often the last bastion of peace and quiet for many young people who find solace in a good book, away from the hustle and bustle of school life. I remember my first library experience when I was just six years old, spending all day in there reading books despite feeling trapped by the other kids that were waiting to beat me up.
March 23, 2021
Climbing the face

Lessons Learned Climbing the Tower

Several years ago, I wrote an article about a group of tiny frogs struggling to reach the top of a tower. As a crowd watched, most failed because they were tiny frogs, and the tower was very tall. In the end, one frog reached the top, and it turned out the frog was deaf, so he was unable to hear the crowd's negative comments below. He never experienced any doubts for himself and just got on with the job of climbing the tower. This is lesson one in business: do not compare yourself to other frogs, do not listen to those who doubt your vision, and essentially become 'deaf' to everything that takes you off the path. There is another lesson to be learned from towers, and that is teamwork. It is possible for one person to climb a tower, there are always specific handholds and gaps that can help them gain height, but often a strength can fail, and handholds become hard to reach. But by working together, we can build a human mountain that reaches higher and higher until the top of the tower is within reach, and once one or two are at the top, then they can start helping to pull their teammates up until all are at the top of the tower. Sometimes cooperation and teamwork can help us reach far higher than we could be working alone.
February 27, 2021

27 best business blog post examples (updated for 2021)

I’ve mentioned this on multiple occasions, but one of my biggest gripes about the content marketing world is that we spend so much time talking about […]
February 26, 2021

18 Easy Ways to Maximize Your Day and Feel Great

1: Get enough sleep. If possible, be in bed no later than midnight. Get up at the same time every morning. Reduce or eliminate overhead lights in the evening before going to bed. Make your bedroom as dark as possible. 2: When you get up, move your body and get some sun in your eyes. You don’t have to do your full-blown exercise regimen, but at least do something like yoga, jumping rope or walking for 15 minutes right after getting out of bed. If possible, get this movement outdoors where you can get some sunshine into your eyes, telling your body it’s a new day and time to release dopamine. Moving for fifteen minutes is going to get the norepinephrine system primed because you have the adrenal glands which sit above your kidneys and they kick out norepinephrine and cortisol and get your system awake. 3: Have real, tangible, written goals. Not, “I’m going to make more money.” That’s too vague. “I’m going to increase my income by $2,000 a month by June 12th” is a better goal. 4: Have a goal for what you will accomplish before noon. The dopamine system works best when you pick a goal and have a target you want to hit. This is why it's so crucial to identify what you're going to accomplish before noon or even in the first hour or two of your day. 5: When anything other than your goal leaps to mind in those first hours of the day, push it aside and stay focused on your goal. Why is it crucial that you not get distracted? Because if you stay focused, you’re going to get the dopamine reward. Moving forward might feel a little tough if you didn’t get enough sleep but if you can reach that goal then you're going to feel a dopamine release. This in turn will make it easier to accomplish your next goal of the day, as well as improving your ability to focus on singular goals. 6: Stay off of social media in the morning. You can also get your dopamine by flipping through Facebook or Instagram but this won’t help you to achieve your goals. You want dopamine. You’re going to get dopamine. But the method you choose will determine if you get stuff done or if you waste your time. Identify what you want to accomplish in those first hours and then laser focus on that. 7: Make accomplishing an early morning goal a daily habit. By getting something done right after you wake up that NEEDS to be done, and by doing this nearly every single day, you are priming your dopamine system to work with you in goal achievement. 8: Exercise daily. Physical movement is a key component of achieving any large goal. Stress will stop you from moving forward on your goals, and the best way to combat stress is to exercise. When there's even a low level of stress in the system, exercise will quiet the activity of the threat detection center (amygdala) in the brain and allow you to be more creative and get more done. 9: Write out your daily goals the night before. When some people wake up, they are raring to go. But for others, they feel groggy and it takes them time to transition out of sleep and clear their head. That’s another reason why the fifteen minutes of movement is helpful when you first get out of bed. This amplifies the epinephrine and dopamine system. And having your goals already written means you don’t waste time trying to figure out what to do that day; you simply get busy and do it. 10: Try morning fasting. Not eating when you first get up will stimulate the release of norepinephrine. It also slightly increases the amount of dopamine because it puts you in a kind of anticipation of a goal, which in this case is food. There's this ancient mechanism whereby when our blood glucose is low even though we might be a little hungry and a little bit agitated, it tends to focus us on things outside ourselves. And because we need something outside of ourselves, we're less content to just sit on the couch. Contrast this with how you feel after eating a big meal. All you want to do then is sit down and relax. This is why by not eating in the first hours you’re awake, you’ll likely get more done. 11: Overcome stress by focusing on an immediate goal. If stress is stopping you from acting, you can get focused by setting your sights on an immediate goal and a horizon that you know you can accomplish. It can even be a trivial goal, like you’re going to make coffee, sit at the computer, open a file and read 3 pages. Fixating on the large goal can be paralyzing but focusing on what you can accomplish right now is incredibly freeing and helpful in releasing dopamine. Even accomplishing a tiny goal couples the neural circuits for focus with the neural circuits for goal directed behavior with the neural circuits for energy and agitation. You're getting those aligned and they're coherent. Conversely, when you look at the news and Instagram and your email and Reddit, your neurochemical systems are split. They're incoherent. And it's no wonder that by noon you haven't accomplished much. 12: Chunk your efforts. You have something called ultradian cycles, not to be confused with circadian cycles, where the brain works well for a time and then needs a break. For many people this is 90 minutes. You might set a timer for 90 minutes and then take a break to do something entirely different such as a bit of exercise, reading something unrelated or whatever you choose to rest your brain. Some people prefer the pomodoro technique which is bouts of just 20 minutes, but if you’re like most people you can effectively work longer than that. 13: Write down your pop-ups. When distractions pop into your mind “I should check email” or “I need to put soap on the shopping list” just write it down on a pad you keep next to your work. This frees your mind to continue focusing on the project at hand while training it that mind chatter can be dismissed rather than acted upon. 14: Get a second dose of sunlight. Cortisol and norepinephrine naturally start dropping through the afternoon, which is why it’s a good idea to get a little bit of sunlight towards the afternoon hours. This might also be a good time to get your exercise, too. 15: Abstain from caffeine later in the day. Unless you need to pull an all-nighter, it’s best to stay away from caffeine starting mid-afternoon. Caffeine later in the day will negatively impact your dopamine and norepinephrine system. 16: Eat complex carbs later in the day. There's a naturally occurring amino acid called l-tryptophan that's present in turkey and in complex carbohydrates like pasta, rice and things like that. L-tryptophan is a precursor to serotonin, which is why many people find it useful to eat the majority of their complex carbohydrates late in the day to promote the secretion of L-tryptophan and help them transition to more relaxation and sleep. 17: Eat low carb during the day. Since you can have complex carbs for your last meal, it’s a good idea skip them during the day to keep your energy levels and focus levels high. 18: If you want to, take a short afternoon nap. Many people (but not all) benefit from a short nap in the afternoon to recharge their batteries. If you find that a short nap is better for you than a long one, you might set an alarm or sleep in a semi-reclined position to prevent over-sleeping. This can also be a great time to do a little meditation, listening to something that puts you in a trance or even lulls you to sleep for a few minutes. People who are truly effective in both their work and their home lives have found a way to toggle back and forth between these two systems and control their dopamine system rather than having it control them. If you can learn to go from full performance to full relaxation, you’ll get so much done it will shock you. Mastering the transitions between these systems gives you an outsized effect on performance and relationships in your life. Try adding as many of these habits as you can and pretty soon when you get up in the morning you’ll find yourself automatically in forward motion and naturally targeting on specific goals
February 20, 2021
What is your time worth

How is this phenomena going to break the bank?

Is This Weird Psychological Phenomena Keeping You Broke? Let’s face it, the question we all want to know is how much should an online marketer earn? […]