Strategic Thinking

April 17, 2021

10 Small Business Examples of the Best Instagram Bios

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have […]
April 15, 2021

A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh […]
April 2, 2021
Masterminds: How to Add an Almost Instant 5-Figures to Your Business While Changing Lives (Including Your Own!)

How to Add an Almost Instant 5-Figures to Your Business While Changing Lives (Including Your Own!)

Imagine a business that can make you 4, 5 or 6 figures per year, takes very little time to run and has the power to change […]
March 23, 2021
binge watching trick

How to Use this Netflix Trick to Get Binge Watchers On Your Recorded Webinars

You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two. They like what they read in the email. They click over to the page with the replay. They like the copy on that page… “This is interesting! Maybe I want to buy this… hmmm… let me click on this video…” “ARGHHH!” “Two hours long??” “No way.” They close the page. And you just lost them. Whoops. What happened? They liked what you said in the email. They really liked what you said on the page. But when they clicked the video and saw how long it was going to be, they abandoned ship. How can you fix this? A couple of thoughts… First, tell them what they’re going DISCOVER in the video. Sell the video, not the product. Let them know the video is chock full of awesome, usable information. Invoke a strong sense of curiosity as well as the feeling they will miss out if they don’t watch it. You might think of this step like a movie trailer… showing just enough of all the best bits to rivet them to the screen and make them drool for more. Second, don’t make the video two hours long. Or even one hour long. Make it about 10 minutes in length. “Wait! I can’t sell my program in 10 minutes!” You don’t have to because you’re going to use more than one video. Here’s the key… In the first video, hit the ground running and immediately give them something great such as a huge benefit and what they need to do to achieve it. Leave out the step-by-step instructions of how to do it because you’ll teach that in the paid course. Then tell them what you’re going to reveal next… And here you can either use a script that automatically brings up the second video, or if you’re not that fancy, give them the link. The end of the first video sells them on watching the second video. The end of the second video sells them on watching the third video. They are binge watching your videos, something they are accustomed to thanks to streaming services like Netflix. In each video, gently let them know that as great as this information is, paid members get the mother lode of life-changing or business-changing info. Using this method has a couple of advantages… You are hyper aware that every second of video needs to either convey great info or sell them on watching the next video. You don’t allow yourself the business-killing luxury of bring boring. And the viewer gets pulled in bit by bit, much like a seduction. Done right, there’s no way they want to miss what’s in the next video. Throughout the process, viewers are being courted into purchasing your product. Give it a try… I think your conversions will increase dramatically.
March 23, 2021
Libraries are often the last bastion of peace and quiet for many young people who find solace in a good book, away from the hustle and bustle of school life. I remember my first library experience when I was just six years old, spending all day in there reading books despite feeling trapped by the other kids that were waiting to beat me up.

First Thing You Need To Learn Is To Know Where To Look

Libraries are often the last bastion of peace and quiet for many young people who find solace in a good book, away from the hustle and bustle of school life. I remember my first library experience when I was just six years old, spending all day in there reading books despite feeling trapped by the other kids that were waiting to beat me up.
March 23, 2021
Climbing the face

Lessons Learned Climbing the Tower

Several years ago, I wrote an article about a group of tiny frogs struggling to reach the top of a tower. As a crowd watched, most failed because they were tiny frogs, and the tower was very tall. In the end, one frog reached the top, and it turned out the frog was deaf, so he was unable to hear the crowd's negative comments below. He never experienced any doubts for himself and just got on with the job of climbing the tower. This is lesson one in business: do not compare yourself to other frogs, do not listen to those who doubt your vision, and essentially become 'deaf' to everything that takes you off the path. There is another lesson to be learned from towers, and that is teamwork. It is possible for one person to climb a tower, there are always specific handholds and gaps that can help them gain height, but often a strength can fail, and handholds become hard to reach. But by working together, we can build a human mountain that reaches higher and higher until the top of the tower is within reach, and once one or two are at the top, then they can start helping to pull their teammates up until all are at the top of the tower. Sometimes cooperation and teamwork can help us reach far higher than we could be working alone.
March 1, 2021

How to Integrate Your Unique Value Proposition into Your Content

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors.   It plays a huge role […]
February 23, 2021

How to Get a 800 Toll Free Phone Number

Dream big, they say. For a business owner, it doesn’t get bigger than going global. Having firms in different cities and countries has always been an […]
February 19, 2021
change ahead

Case Study: Marketer Says ‘NO!’ to $10,000/mo Affiliate Commissions – Does THIS Instead

If you were making $10K a month by simply emailing out affiliate promotions, would you want to stop? One marketer did just that. He was earning a hefty income like clockwork by promoting other marketer’s products when he decided to change his business model.
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