Ask any marketer what they want for their website and they’ll likely tell you more traffic and more leads. Because you need more traffic in order to gain leads, we’re going to focus here on how you can use content marketing to increase web traffic. So how do you actually do it? There are lots of strategies out there for increasing web traffic, and we suggest you test out many of them. Some strategies work better than others depending on audience, brand niche, area of expertise, or competition in your space. It’s up to you to know your brand and what aligns best with your content strategy. We’ve compiled a list of 25 proven strategies to increase web traffic. Let’s take a look!The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group. Content Marketing
20 Ways to Increase Your Website Traffic
Facebook and Twitter RemarketingWe know that social media is a great marketing tool for both B2C and B2B brands. You can take your social media ROI a step further by installing a tracking pixel on your website to set up remarketing audiences. You can do it for both Facebook and Twitter to keep engaging with your web visitors on those platforms after they’ve left your site. Why is this important? Here’s a startling statistic: 95% of people who visit your website will not return again. While this number can vary across brands and industries, a quick look at your new vs. returning web visitors will tell you that the majority are not returners. Remarketing through social media is an important way for you to continue driving interest and return web traffic that may ultimately convert into leads and sales.
Custom Audiences on Facebook and TwitterReady to throw out your email list? Give it a second chance with Facebook and Twitter! Upload your lists to Facebook and Twitter and they’ll capture the social accounts attached to the email addresses you upload. This is a great way to connect with your customers on their mobile devices, where most people are spending 5-6 hours every day.
Email ListHaving an email list is one of the best ways to drive return traffic to your website. This is because you’re marketing to a group of people (your subscriber list) who are already interested in your brand. With the right approach, email marketing can be one of your top sources of web traffic. Here are some simple best practices to get started: We recommend building your subscriber list as soon as possible. Make it easy for web visitors to subscribe to your email list with a prominent button, link, or form. Use an email marketing tool like Campaign Monitor, Mailchimp, or Constant Contact to help you track performance metrics from your email marketing efforts. Most of all, remember that your email newsletters should aim to be mini curated versions of your content for that week or month. While promotional messages can certainly be included in your emails, they shouldn’t be the sole or primary focus. Always think about what your subscribers will find valuable (your content) vs. what they will likely dismiss as spam (solely promotional content).
Twitter CardsTweets with images receive 150% more retweets, 89% more likes, and 18% more click throughs than those without them. It goes without saying that you want to include images on your own social media posts, but what about visitors who share your content? Twitter Cards are a way you can ensure every Twitter share of your web content automatically includes an image. Image Source
Killer HeadlinesDid you know that 8 out of 10 visitors to your website read your headline only? That means only 20% of your web visitors are actually getting to the content you worked so hard to craft for them! Great headlines are the key to fighting back against this statistic. This applies to every one of your content promotion strategies: social media ads, SEO rankings, sharing content in email newsletters — you name it. Regardless of the channel you’re using, irresistible headlines that grab attention and leave your audience wanting more are essential for getting them to read your actual content.
Publish a BlogDuh! If you haven’t started blogging, you really need to start today. There are about a million reasons why we think you should be publishing a blog on your website, so we’ll pick a few of the most important. Today, 93% of online experiences start with search engines. Your blog is the main source of SEO content. Without one, you’re missing the biggest opportunity out there to increase web traffic. Your blog establishes your brand personality and expertise in your industry. It’s more affordable than any paid advertising tactic and much more effective. Finally, your blog content is where many of your web visitors will find the most value. If you’re covering topics they care about, they’re more likely to stick around on your page. You then have opportunities to convert them to leads with tactics like lead magnets and strong CTAs. If you aren’t creating customer-focused content (like a publisher) on your website, then we can not be friends. #SorryNotSorry
Blog PromotionWriting your blogs is only half the job. You also need to promote them to maximize potential for brand visibility and driving web traffic. So how do you do it? Some tried and true blog promotion tactics include:
- Sharing your posts on social media – This is an easy one. Get your blog posts on social media to give them more visibility and potential to be shared.
- Make your content shareable – Creating shareable content is one of the most effective ways to get your blog promoted by visitors who enjoyed it.
- Include blog posts in your email newsletter – Be sure your subscribers are seeing your best content by sharing it in emails.
- Repurpose old content – Take your most popular blog content and repurpose it into an ebook, video, infographic or other engaging form of content.
Blog SyndicationSyndicating your posts on other sites is another great way to drive traffic to your blog or site. Search for top sites your target audience may visit frequently and reach out to the editors to see if they would be willing to feature your content. Just be careful. Some sites will take an unrestricted license (and even sell) your content. I’ve been burned using this approach but I’ve also benefited greatly. Think carefully about the audience (and the ethics) of the site owners where you want to syndicate. For most authors, syndicating your content can provide access to a new audience and help you build authority.
Guest ContributionMany sites today accept blog contributions, and it helps drive more traffic to your site and build your credibility as well as brand awareness. Look for sites that have strong readership or the target audience you are trying to reach. You can also invite industry thought leaders and influencers to guest blog or interview them for blogs. The name recognition will not only increase traffic to your site but boost your credibility as well. You can even build an entire army of volunteer contributors to your own site by asking for guest contributors.
SEO OptimizationOptimizing your site for search engines is the best way to boost your organic traffic. Don’t forget that statistic — 93% of web experiences are starting with search! Be sure you’re using SEO best practices for all of your content and paying attention to Google ranking factors as they evolve over time. Some of the most important places to focus:
- High-value content – It’s not just about hitting keywords anymore. Google AI is smarter than that, and they’re analyzing your content to make sure it’s actually high-quality and relevant to the topic and audience.
- Keywords – But keywords are still important. Use a tool like SEMRush to get a huge list of keywords you can cluster and organize into topics you know your audience wants.
- Headlines – We talked about this, but it’s worth mentioning again. Without an awesome headline, you likely won’t even get noticed. Focus on writing headlines that readers can’t resist!
- Include Visual Content – Content marketing is all about visual content these days. Including images and videos in your content makes it more engaging, increases shareability, and helps it rank higher on SERPs.
- Pay Attention to Technical Stuff – Meta descriptions, image alt-text, tags — it all plays an important role in helping your content rank. Don’t forget the little things!