“The first tenant in web development is that you must keep your website current and on par with current trends.” But many businesses forget to do so, they get a site that works well, and they stick with it. Updating the content regularly is not enough anymore. You also need to keep improving the user experience, giving your customers new ways to interact with you.
There was a time when Facebook was exclusively for teenagers, now it has become one of our most valuable business tools which we use both to communicate with customers and also to build a corporate brand.
The same is true of YouTube, Instagram and even WhatsApp. For example, the other day I received a WhatsApp message from Netflix that “Saving Private Ryan” was now available to watch on that platform.
At one time, the intrusion would have annoyed me. A company contacting me via a medium that I would not have used for any business purposes before. But I felt a slight sense of satisfaction at having this reminder pop up on my personal phone.
Although, that is one of my most favorite movies, I didn’t want to stop and watch it at the time. However, I was pleased that they were offering a movie that they expected I really liked.
In an attempt to keep my business, the company implemented a feature that let me know when something I wanted was available. They really didn’t need to bother with this though.
I would have eventually used Netflix to watch “something,” but it was nice that they had implemented this feature.
As entrepreneurs, we need to do the same. It’s imperative that you stay aware of what’s happening around us while also maintaining your individuality and brand. The best way to guarantee this is by marketing on new platforms as they come up, not just for social purposes but for business ones too.
The lesson here: stay current, keep revitalizing your content and delivery methods, and offer new options that will allow your customers to customize what they get from you.