Your perception of it defines your reality, yet the reverse may also be true for your customers.
One thing that the duck doesn’t know is what a ‘duck’ is. It has no concept of how it differs from other animals, and yet to us humans; we identify this animal as being different than all others because its wings are like ours!
We are taught at an early age that “a house is a house” or “a dog eats with his mouth.” But can you imagine if they didn’t? What would their reality be like then? To them, anything could happen by instinctual feelings. They don’t have any idea about meaning in life. Everything seems simple for them, even though our world may seem complicated.
The same is true for us in our businesses: we perceive certain things are happening at specific times in specific ways. Because of that, we manifest them into our reality by the expectation of it. For example, this is what we perceive, so this is what is!
What if we were to step outside the box and recognize that anything is possible; just because x or y has been what we have been told for it to be true does not mean they are.
Our businesses are in many ways evolving organisms; they have many of the same attributes that we do. In our marketing campaigns, in our sales media, or our social media posts, we tend to write based on what perception is most favorable for us and how others might perceive it– but there’s no guarantee as both can change dramatically with new information.
Next time you launch a new marketing campaign or advertise your newest product, try thinking from the customer’s perspective.
How would it feel if they received this message? What questions and perspectives might that change their mind?
Don’t settle for the reality you have (up to date) perceived from your point of view. Instead, create and analyze a perception that is better than what people are currently perceiving.