Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!
A content marketing strategy is the guiding document for executing how you’ll use content to meet business goals. It sets the parameters for what you’ll do, how you’ll do it, and where you’ll do it.
It’s not a content plan. Content planning is actually the execution of the strategy.
It’s also a living document that will change and evolve as your business, products, and target buyers do.
For example, the majority of content marketers pivoted in 2020 and made changes to their content strategy. According to the CMI (Content Marketing Institute) B2B Content Marketing report, 94% made some changes.