Before the Star Wars prequel of 1999 began to play in theaters, people were lining up along the street to purchase tickets for films that were not the same as those playing that Star Wars TRAILER.
What is so bizarre?
Imagine that you owned one of the other films. Would you consider the extra ticket sales knowing that people were influenced by the trailer of someone else’s instead of your film?
Heck, yeah. In the end, money is just money.
How can we utilize this to promote our business?
A new trend may be released – perhaps everyone wants to know how they can make use of a duck to wash their vehicle (I’m making up this to clear up any doubts).
You’ve got a book on car maintenance, or how to purchase cars, or sell them or use them as building materials – or anything else.
It’s been selling very well for a while, but this is the issue. It’s OLD NEWS.
This duck has NEW NEWS.
Then, here’s how you do: Make a reward for your product that is all about the latest trend, in this instance, car cleaning ducks.
Promote the BONUS. The product is not the issue, however, instead of the benefit. Inform your customers that you’re offering it free when they purchase your product.
See what happens.
Here’s an example from the real world If you take a class on marketing using social media. A billionaire astronaut launches an entirely new social media website. It’s new, and there’s not enough information to make a complete course. However, you could certainly design the bonus course in just one day.
You can then offer the bonus free when they enroll in your social marketing course in the field of media.
Watch the sales skyrocket.