In March 2020, Instagram Live saw its first success thanks to the pandemic. It’s become a hugely popular platform for people looking to find more meaningful ways of connecting with each other.
This video feature has been used by celebrities, influencers, content creators, and brands.
By simply tuning in to Instagram, users can see what their favorite brands are doing and who is following them. This allows you to strengthen your audience relationships, build stronger bonds with your followers, and show your products and services in an even more meaningful and impactful way.
How to prepare for your first Instagram live:
Here’s how Internet Marketers use Instagram to increase their success.
1: Working with an expert on a hot topic
You can choose a topic, find an expert and host an Instagram Live where you interview them. These live events can bring you a lot of traffic if you have the right topic and the right guest. If you get them right, you can generate more traffic than you ever thought possible.
2: Live Product Launch
It might be nerve-wracking, but it can do wonders. You can also live-stream your product on Instagram if you are launching a new product. Get a few experts or affiliates in your niche together to do 5-minute segments about the need for your product or the benefits it offers. You can also include testimonials from people who have used the product.
To further prove your product’s success, show your customers how they are buying your products. If you do it correctly, live sales can result in more sales.
3: Ask a Q and A live
You might be an expert in your field and host live Q and A’s so that anyone can ask questions. If they have more in-depth questions, you can give them an abbreviated answer. Then send them to the appropriate product links if needed.
Bonus: Instagram’s most important feature is its ability to make you a success. You will be able to get maximum exposure by posting a story, a story, and a real feed story on Instagram at the same moment.
Next, save your Live video by clicking “End” at the top right corner. Save the video to your camera roll and then add it to an IGTV.