If you had one wish, what would it be for?
Would you wish for wealth? Happiness? Success? Immortality? Would you wish for yourself, or would you use that wish for someone else?
It’s an interesting ethical question: if given one wish, would we choose a selfless or a selfish path?
The dilemma is this: could wishing for wealth enable you to fulfill someone else anyway? Would it allow you to be happy and to spread that happiness to others? In truth, only you can know what you would do with it, each of us has our own destiny to fulfill, our own road to walk, and there is no point in judging what people want. It would be a very dull world if all our wishes were the same anyway.
The point is: rich or happy, selfish or selfless, are these options mutually exclusive, or can they coexist together? As you approach your customers and suppliers or marketing strategies, don’t be thinking solely about what it is that you want to achieve.
Think about what you are trying to provide and how to help the people you are trying to provide. Realize that you can do both if you want to. It is not you vs. them out there. Obviously, the aim is to sell products and sell them by extolling its virtues, so don’t try to invent a problem that the customer needs to have your product solve it.
Show them why and how you are already solving a need with your product that they didn’t even know they had. Ensure that it is genuine so that you can feel good about yourself, and they can get benefits too.
Remember that your hopes for a product, services etc. are implied, you are hoping to generate a sale, that is part of the natural sales and marketing process, we all know this.
So, forget about that and instead concentrate on building your rapport with your prospective customer.
You often have one chance to get and keep a customer and it’s in that very first interaction.
Do you want them to see you as the person that is just out for a quick buck through a sale? Or do you want them to see you as an expert in your field, a person or company that has products and services that can help them?
Be someone that is more interested in building a successful relationship with them, than just taking their money and getting off at the next stop.
I promise it works.
When I look at something I’m considering buying, I know which option I always look for… How about you?