Ask AI to write you a video script, and you usually get something that sounds fine. It also sounds like everybody else.
There’s a simple reason. AI learned to write by reading millions of people. So when you don’t tell it who you are, it writes like the average of all of them. Your viewers can feel that, even if they can’t explain it.
The fix is to show the AI how you actually talk. In this guide, you’ll turn your own videos into a short “voice guide,” and then into a script writer that uses it every single time.
My name is Damon Nelson. I build marketing software for small business owners, and I use this same idea myself. I keep a writing-style file that Claude reads before it writes anything for me. It’s the reason my AI drafts sound like me instead of like a robot.
This guide is based on the voice scriptwriter guide from Orgrowth.
What you’re going to build
By the end, you’ll have two things:
- A voice guide. This is a document that describes exactly how you talk: how you start your videos, the words you use, the words you never use, and the shape your best videos follow.
- A script writer. This is a set of saved instructions that tells Claude to read your voice guide before it writes, follow it, and check its own work before showing you anything.
Claude is an AI assistant made by a company called Anthropic. You can use it for free at claude.ai.
Step 1: Gather 20 to 30 transcripts of you talking
A transcript is the written-out version of everything you said in a video. Your voice guide can only be as good as these transcripts, so this step matters most.
Collect transcripts from your 20 to 30 most recent videos, reels or podcast episodes. Here’s how to get them for free:
- YouTube videos: Open the video on a computer. Click more under the video title, then click Show transcript. Copy the text that appears.
- Reels and TikToks: Free editing tools like CapCut or Descript can turn your clips into text. You can also download your own videos and ask Claude to transcribe them.
- Podcasts: Your podcast host usually has transcripts you can download for each episode.
Paste all of them into one document. Put a heading above each one so they stay separate.
One important rule: only use videos where you are talking in your own words. Leave out music-only reels, clips that use trending audio, and anything someone else wrote for you. Those would teach the AI a voice that isn’t yours.
Step 2: Mark your five best videos
Your voice guide should know what works, not just how you talk.
Find your top five videos by views or listens. Above each of those transcripts, write the real number, like this: Top performer: 48,000 views. Claude will use these numbers to figure out what your winning videos have in common.
Step 3: Ask Claude to build your voice guide
Go to claude.ai and start a new chat. If you can choose a model, pick the most capable one you have. Paste in your whole transcript document. Then paste this message underneath it and send:
Above are transcripts of my videos, with my top performers labeled with their view counts. Study how I actually talk and write a single document called my-voice.md that teaches any AI to write in my voice. It must have exactly these five sections:
1. How I start my videos. Quote 5 to 8 real openings from my transcripts and name the pattern each one uses. Only include patterns that show up more than once.
2. How my sentences flow. How long my sentences usually are, where I go long and where I keep it short, how I move from one point to the next, whether I ask questions, and any phrases I repeat a lot. Quote real examples.
3. My words. List 10 to 20 words and phrases I use that a typical AI wouldn’t, each with a real example. Then list words and phrases I never use, so the AI knows to avoid them.
4. The shape of my videos. Pull out 2 or 3 step-by-step outlines my videos follow from the opening to the ending, with one line about what I do in each part.
5. My best videos. List my top performers with the exact numbers I gave you, describe what each one did in its first three seconds, and explain what the winners have in common. Only use my numbers. Never guess or make one up.
Rules: Back up everything you say about my voice with something I actually said. Quote me instead of rewording me. If you don’t have enough proof for a section, say so instead of filling it with general advice.
Claude will write your voice guide. Save it as a file named my-voice.md. The “.md” part just means it’s a simple text file. If you’re not sure how to save it, ask Claude to give it to you as a file you can download.
Step 4: Test your voice guide before you use it
Don’t skip this step. A voice guide that only sounds right will quietly keep giving you generic scripts.
In the same chat, send this message. Swap in a topic you’ve already made a video about:
Using only my-voice.md, write a 30-second script about [a topic I’ve already covered]. After you show it to me, I’ll paste a script I actually wrote on a similar topic. Compare them line by line. Show me where your version sounds like me and where it sounds like generic AI. List every difference, then update my-voice.md so it doesn’t happen again.
Then try the real test. Show both scripts to a friend who knows your videos, without telling them which is which. If they can instantly spot the AI one, run this step again until they can’t.
Step 5: Turn it into your own script writer
Now you’ll make the script writer that reads your voice guide every time. There are two ways to do it. Pick the one that matches the tools you have.
Option A: Claude Code (the most powerful way)
Claude Code is a version of Claude that runs on your computer and can work with the files on it. In Claude Code, saved instructions are called skills.
The easiest way to build a good skill is with a free add-on called Superpowers. It includes a tool that writes and tests new skills for you. To install it, type this into Claude Code:
/plugin install superpowers@claude-plugins-official
If that doesn’t work, type /plugin marketplace add obra/superpowers-marketplace first, and then /plugin install superpowers@superpowers-marketplace.
Next, open Claude Code in the folder where you saved my-voice.md, and send this message:
Read my-voice.md. Then use superpowers/writing-skills to create my scriptwriter skill. The skill must tell the AI to:
1. Read all of my-voice.md before writing a single line, every time.
2. Write every script using structure 1 from my-voice.md.
3. Start with one of my real opening patterns, never a generic one.
4. Use my words naturally and avoid the words my voice guide says I never use.
5. Match the way my sentences flow, and rewrite any line that doesn’t sound like me.
6. Keep scripts to 30 to 45 seconds of talking unless I say otherwise.
7. End with one clear call to action in my voice.
8. Check the finished draft against my-voice.md and fix anything that sounds generic before showing it to me.
If you already have your own outline for scripts, put it in place of “structure 1 from my-voice.md” in rule 2.
Option B: Plain Claude, using a Project
No Claude Code? No problem. You can get the same result on claude.ai.
- Send the message from Option A in a normal chat, but leave out the line about Superpowers. Ask Claude to give you the skill as one document instead.
- Create a new Project in Claude and name it Scriptwriter. A Project is a folder that keeps files Claude reads in every chat inside it.
- Upload both files to the Project: my-voice.md and the skill document.
Step 6: Use it with one sentence
From now on, getting a script takes one line. In Claude Code, just ask, and the skill starts on its own. In your Scriptwriter Project, start your request with “Follow my scriptwriter skill.” For example:
Write me a 30-second script about [the problem or topic].
Claude reads your voice guide, writes the script in your structure, checks its own work against your voice, and only then shows it to you. If you have a team, they can use it too, and the scripts still sound like you.
If your scripts still sound generic
There are usually three reasons:
- Not enough transcripts. With fewer than about 15, Claude fills the gaps with general advice. Add more of your videos and run Step 3 again.
- The transcripts aren’t really your voice. If an editor or another AI wrote your scripts, Claude learns their voice instead of yours. Use moments where you talked naturally, like podcast interviews, stories or unscripted talking-head videos.
- Messy transcripts. Videos with music or trending audio fill your transcripts with song lyrics instead of your words. Take them out completely.
Remember this: 20 clean transcripts of you really talking will beat 100 messy ones every time.
Sound like yourself, even on your busiest days
Writing scripts is one of those jobs that never ends. Every week there’s another video to make, and it’s tempting to let AI fill the gap with words that don’t sound like you.
Now you don’t have to choose between fast and real. You set this up once, and every script after that sounds like the person your audience already knows and trusts. That’s you.
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